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Hiring Product Managers: Using Product EQ to go beyond culture and skills Paperback – January 28, 2022

by Kate Leto (Author)
4.3 4.3 out of 5 stars 46 ratings
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For many in Product Management, success comes from mastery of tools like roadmaps, MVPs, strategy frameworks and OKRs. These and other technical skills describe what a product person does to design, build and support new complex technologies for our users. But as technologies quickly become ubiquitous, it’s the human approach to creativity, innovation, decision-making, and leadership that makes the difference in whether an individual, team, product, and even organization is successful or not. These human skills describe how a product person works and must go hand-in-hand with the technical skills.Through the story of a new director of product’s missteps as he and his team try to hire their way to become a thriving product organisation at a global financial services firm, the author pulls from her experience in product management, org design and leadership coaching to introduce practical tools that will change not only how an organisation hires, but how they think of a healthy product management culture and essential product skills. Working together, the team begins to understand and grow their Product EQ, and through the easy tools and exercises in this book, so can you.“This book is a fantastic catalyst to rethink which skills you need in a product team in order to be truly innovative - and then details exactly how to change both your hiring and coaching practices to foster those skills in your organisation.” Martin Eriksson Co-Author, Product Leadership “ I loved this book. It pin points the aspects of Product Management we often gloss over, hiring theright people. Kate shows us that human skills are a pre-requisite for all successful product people, notjust technical skills. Follow her advice and approach, and you’ll find the right product person for yourproduct team in no time.”Adrienne Tan Co-Founder and Chief Executive Officer, Brainmates
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  1. Print length
    84 pages
  2. Language
    English
  3. Publication date
    January 28, 2022
  4. Dimensions
    5.25 x 0.19 x 8 inches
  5. ISBN-13
    979-8985375220
  6. See all details
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Product details

  • ASIN ‏ : ‎ B09RFYCGL9
  • Publisher ‏ : ‎ Kathryn Leto (January 28, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 84 pages
  • ISBN-13 ‏ : ‎ 979-8985375220
  • Item Weight ‏ : ‎ 3.84 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.19 x 8 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 46 ratings

About the author

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Kate Leto

Kate Leto

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Kate Leto’s product management, org design, and marketing background spans more than 25 years.

She has had a front-row seat to the evolving ways products are discovered, defined, built, and delivered and now takes her hands-on experience into organizations of all shapes and sizes as a consultant, coach, and advisor; helping to create authentic, high-performing cultures, teams, and products.

Her consulting experience has taken her around the world, guiding clients that range from disruptive startups to Fortune 500 companies. Kate’s first book, Hiring Product Managers: Using Product EQ to go beyond culture and skills, is available from Sense & Respond Press.

Read more of Kate's articles and contact her directly at https://www.kateleto.com.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
46 global ratings

Top reviews from the United States

Aero Wong
5.0 out of 5 stars The Truth about the Hiring Product Managers Process
Reviewed in the United States on July 20, 2021
Verified Purchase
The book name suggests people who're the hiring managers (or on the employer side) to read, so that they can hire the right product managers for their product organization. But that's not true. It's a good-read to anyone who's working in the product management discipline, or wants to land their first-time product job.

Since product management roles and responsibilities vary from company to company, the hiring managers on the employer side do not have a blueprint and process to acquire the "proper" talent for the product team. This book will teach you how.

On the employee side, the book walks you through a real-world example of how an organization changing into a product organization; you will know all the "shoulds" or "shouldn't" do when applying for a product job.

For those people who're working on a product job but not actively looking for a new one, they will also be benefited from reading the book, by understanding the subtle changes happening in the product management discipline. Product management is an evolving landscape, and we product people need to constantly adapt to the new changes.

After all, it's a book about a real-world example of how to hire product people for a product team within a product organization. It's not a fictional story; it's hiring product managers in practice. We can gain way more actionable insights from an example like this.
One person found this helpful
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Katharine Schweitzer
5.0 out of 5 stars Valuable learnings told through a realistic story
Reviewed in the United States on January 4, 2022
Verified Purchase
I heard the author speak on a podcast, and I was impressed. I bought Kate's book and was glad that I read it. My background is in project management, and this book helped me to understand the technical skills that are specific to product management and the soft skills that are relevant across all business functions.

The story of how Kate helped a client turn around what seemed like a poor hiring situation was a great hook for the learnings. It's a short book (85 pages on my Kindle), and I read it in 90 minutes. I'll come back to it for its useful appendix material: a comprehensive list of human skills, product management technical skills, and examples of core values for use in department/team workshops.
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Kindle Customer
5.0 out of 5 stars Critical Book for Anyone Building a Team of Innovators
Reviewed in the United States on July 23, 2022
This book was short and to the point, but the point is an important one: great product managers need to have great human skills. I don’t think there’s a single other book that emphasizes this point as well as this book does.

I loved that it includes actionable ways to ensure you’re hiring for these critical skills and bringing on culture additions, not just people who fit your existing mold.

It’s an easy, enjoyable read. I’m ensuring my whole team reads this as we continue to grow. I’d consider it a required reading for any product leader.
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EG
5.0 out of 5 stars Focus on the human skills needed for successful product management
Reviewed in the United States on January 1, 2021
Kate Leto’s practical, pithy, and pertinent book fills an essential gap in product management literature. Kate’s book provides wisdom in how we hire, integrate, and continually improve hiring product managers. Using a familiar story to anchor us, we are reminded about balancing the “hard” skills of product management with human skills.

The book is concise and engaging to read. We get tools including the Role Canvas, check-ins and check-outs, useful questions to interview for human skills, post-interview self-reflection, and retrospectives. We learn to rethink the traditional job description and culture fit for PM candidates. Kate also provides a useful Appendix with a list of critical human skills and values for product teams to consider.

Kudos to Kate – and Sense & Response press - for providing a product management book that focuses on the heart as a balance to the head.
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Top reviews from other countries

Petra Wille
5.0 out of 5 stars A short and important book for product leaders!
Reviewed in Germany on January 28, 2021
Verified Purchase
You are a product leader of a growing product organization? Hiring, interviewing, and team building are a big part of your work? Then this book is a must-read for you. And you might want to get a copy or two for your team members as well.
Kate Leto helps the reader to understand the importance of the human factor when it comes to hiring decisions, and she explains very well how a team can be trained to look for these factors in the hiring process. And all of the theoretical knowledge is accompanied by the story of a new director of product at a global financial services firm. Through his missteps, we learn to apply the concepts to our own work.
A short and important book!
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MrJoe
5.0 out of 5 stars An important book!
Reviewed in the United Kingdom on November 24, 2020
Verified Purchase
Such a useful book. The team is the product and this book can you hire the right people to make your product the best it can be.
One person found this helpful
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Amazon Kunde
5.0 out of 5 stars Strongly recommended for product leaders!
Reviewed in Germany on September 17, 2020
Verified Purchase
In her book "Hiring Product Managers", Kate Leto points to the importance of hiring while transforming your organisation. How to hire product people that have the skills and the EQ you need to come up with innovative solutions. Strongly recommended for product leaders!
One person found this helpful
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M. Little
1.0 out of 5 stars Not a Kindle book
Reviewed in the United Kingdom on October 2, 2023
Verified Purchase
It's just a PDF. Awful quality.
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