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Virgil Abloh. Icons Hardcover – December 27, 2020

by Virgil Abloh (Author), Nicholas Schonberger (Introduction)

4.7 1,332 ratings

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In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

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From the Publisher

Bringing together all the greats—from Air Jordan 1 to Air Presto—Nike and Virgil Abloh reinvent sneaker culture with the collaborative project The Ten and redesign 10 sneaker icons. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design, a readymade sculpture, and a wearable all at once.

Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity. He operated in the realms of Art, Design, and Culture in conjunction with advocacy, mentoring, and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master’s degree in Architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019—one of the highest attended exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off-White and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton, amongst other endeavors.

The Sneaker as (Hyper)Object

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.


Copyright: Virgil Abloh/Nike Icons traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives.	Copyright: Virgil Abloh/Nike We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces.	Copyright: Virgil Abloh/Nike We take a look behind the scenes and witness Abloh’s DIY approach, which gives each model in the collection its own unique touch.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

Editorial Reviews

Review

“Abloh and Nike’s collaboration marked a significant moment for the footwear industry and is celebrated in ICONS.” ― hypebae.com

„If the shoe is an art object, this 352-page art book is an appeal to enter the canon.“ ― 032c

“Virgil Abloh’s ‘ICONS’ book lifts the lid on his era-defining Nike collaboration.” ― Complex.com

“The design brings a baseline color pop for your initial book stacking and shelving, as well as a legit conversation piece.” ― vice.com

“Offers unique insight into a defining moment in sneaker culture.” ― dazeddigital.com

“Sure to get the sneakerheads buzzing.” ― robbreport.com

“The ultimate Virgil Abloh x Nike retrospective.” ― sneakerfreaker.com

“As sneaker culture becomes more and more prevalent in both the realms of art and high fashion, there are very few books on the market that are worthy of a chic coffee table arrangement – until now. Icons captures the cultural connection between sneakers, art, and fashion behind one of the biggest collaborations in sneaker history.” ― nylon.com

About the Author

Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity. He operated in the realms of Art, Design, and Culture in conjunction with advocacy, mentoring, and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master’s degree in Architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019―one of the highest attended exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off-White™️ and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton.

Product details

Publisher ‏ : ‎ Taschen America Llc (December 27, 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 383658509X
ISBN-13 ‏ : ‎ 978-3836585095
Item Weight ‏ : ‎ 4.6 pounds
Dimensions ‏ : ‎ 10.5 x 1.5 x 12.25 inches

Best Sellers Rank: #15,408 in Books (See Top 100 in Books)
- #40 in Design & Decorative Arts

Customer Reviews:
4.7 1,332 ratings

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Glenn Adamson
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Virgil Abloh
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Alleyna Crable

Great quality

Reviewed in the United States on March 28, 2024

Verified Purchase

Everything I expected and looks great. Love it

Helpful

Raj Keithley

Great quality, not original print!

Reviewed in the United States on March 6, 2024

Verified Purchase

Very well printed, keep in mind this is a REPRINT of the 2020 publication. It looks identical but careful if you want to sell it as an original because it is NOT.

Reviewed in the United States on March 18, 2024

Verified Purchase

Great book. Definitely a collector’s must have.

Reviewed in the United States on October 3, 2023

Verified Purchase

This is a gift for someone who likes Nike and this deceased inspiring designer.

Helpful

Rosalba Martinez

GREATEST PRESENT FOR A DESIGNER!

Reviewed in the United States on December 7, 2022

Verified Purchase

My mom bought me this book as a birthday present, and as a graphic designer this book is amazing! Looking into the mind of Virgil Abloh and his work, its absoletely stunning. Not damaged, no ripped pages, and overall the book arrived with extreme care. And for those wondering, YES THE SPINE IS SUPPOSED TO BE DETACHED FROM THE PAGES. Or else you wouldn't be able to read the book properly. That's how virgil designed the original to be.

21 people found this helpful

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Maya Holman

Cool coffee table book, and momento of Virgil

Reviewed in the United States on January 4, 2022

Verified Purchase

I’ve seen tons of reviews knocking the quality so I want to say the book is meant to be separate from the spine, so that the pages can lay flat when it’s opened up I believe. I like this book and it’s a piece of art, rather than a cover to cover type reading experience. If you care about off-white, Nike, sneakers, or how brand identity is crafted this is a nice book to keep. It also looks great on a coffee table or book shelf.

8 people found this helpful

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M Stevenson

The binding will freak you out!

Reviewed in the United States on December 25, 2022

Verified Purchase

Iconic book! Arrived with a bent corner and scuffs. My heart dropped when my son opened it up as a gift and the binding wasn’t attached to the pages. However! It’s part of the design. Whew!!

7 people found this helpful

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Joseph elk

Great item

Reviewed in the United States on May 31, 2023

Verified Purchase

Beautiful book .

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