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From an Idea to Nike: How Marketing Made Nike a Global Success Paperback – Illustrated, February 12, 2019

by Lowey Bundy Sichol (Author), C.S. Jennings (Illustrator)
4.8 4.8 out of 5 stars 150 ratings
See all formats and editions
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Read more Read less
Previous page
  1. Reading age
    6 - 10 years
  2. Part of series
    From an Idea to
  3. Print length
    128 pages
  4. Language
    English
  5. Grade level
    1 - 5
  6. Lexile measure
    1110L
  7. Dimensions
    5.25 x 0.31 x 7.62 inches
  8. Publisher
    Clarion Books
  9. Publication date
    February 12, 2019
  10. ISBN-10
    1328453634
  11. ISBN-13
    978-1328453631
  12. See all details
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Editorial Reviews

Review

2019 BEST CHILDREN'S NONFICTION BOOKS"A fast and informative read, From an Idea to Nike would be a great fit for middle-graders who are interested in Nike, biographies, business, and pop culture. Even kids marginally interested in any of these topics will likely find the book to be accessible and engaging." - Glass of Wine, Glass of Milk blog

"Inspiring, honest and interesting. From an Idea to... books are the kind of books that create young entrepreneurs and inventors. I love this series SO much!" - Mrs.Mommy Book Nerd Book Reviews

"There was much to love about this book! While there are books that are in the "Who was/ What was" series, this series is a wonderful concept in bringing biographies and business thinking together. ... With simple language, a manner of story telling approachalmost, the author introduces concepts of grass-root marketing, patents, marketresearch and innovation." - StackingBooks.com

"Young readers, especially those who have an entrepreneur spirit, will enjoy reading." - Kristi's Book Nook

"This is a fun, informative series that introduces young readers to the world of business, entrepreneurship, and marketing through easily understood and nicely presented concepts and the exciting histories of some of the biggest companies in the world." - Word Spelunking Blog

"If you have nonfiction readers that have an interest in how business or brands work, stick a toe into the water and put a few of these into your collection." - MomRead It blog

About the Author

Lowey Bundy Sichol is the award-winning author of FROM AN IDEA TO..., a nonfiction biography series that takes young readers (age 8-12) into the world of entrepreneurship and business. 

2020-2021 TEXAS BLUEBONNET MASTER LIST
2020 NSTA BEST STEM BOOKS
2020 ILA-CBC CHILDREN'S CHOICES READING LIST
2019 BEST CHILDREN'S BOOKS
2019 BEST CHILDREN'S NONFICTION BOOKS
A JUNIOR LIBRARY GUILD SELECTION

Lowey is also the founder and host of IDEA TANK FOR KIDS, a summer entrepreneurship competition for kids (age 8-13) that draws national attention. 

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her playing sports or along the shores of Lake Michigan with her husband, kids, and dogs.

@LoweySichol | LoweyBundySichol.com

Product details

  • Publisher ‏ : ‎ Clarion Books; Illustrated edition (February 12, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 128 pages
  • ISBN-10 ‏ : ‎ 1328453634
  • ISBN-13 ‏ : ‎ 978-1328453631
  • Reading age ‏ : ‎ 6 - 10 years
  • Lexile measure ‏ : ‎ 1110L
  • Grade level ‏ : ‎ 1 - 5
  • Item Weight ‏ : ‎ 5.6 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.31 x 7.62 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 150 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Lowey Bundy Sichol

Lowey Bundy Sichol

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Lowey Bundy Sichol is an award-winning children's author with an MBA from the Tuck School of Business at Dartmouth. Her books include: FROM AN IDEA TO..., a nonfiction biography series that takes young readers (age 8-12) into the world of entrepreneurship and business; IDEA MAKERS: 15 FEARLESS FEMALE ENTREPRENEURS that focuses on 15 women in business and how they built their companies (ages 10+); COOKIE QUEEN: HOW ONE GIRL BUILT TATE'S BAKE SHOP, a picture book about the true story of Tate's Bake Shop founder Kathleen King as an 11-year-old girl creating her first chocolate chip cookie to sell (age 4-8). Awards include:

2019 Library Guild Gold Selection

2019 Best Children’s Book by Red Tricycle

2020 Children’s Book Council book

2020 International Literacy Association Book

2020 STEM Book by University of Nebraska Kearney

2020 Best Children’s Book Awarded by Bank Street College of Education, Children’s Book Committee

2020-2021 Horned Toad Award

2020 Best STEM Book by National Science Teachers Association (NSTA)

2020-2021 Texas Bluebonnet Award master list

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played softball and women’s rugby. When she's not writing, you can find her playing some sort of sport or along the shores of Lake Michigan with her husband, kids, and dogs.

@LoweySichol | LoweyBundySichol.com

Customer reviews

4.8 out of 5 stars
4.8 out of 5
150 global ratings
Definitely A Way Get Children to Read
5 Stars
Definitely A Way Get Children to Read
I decided to get this book because I have a godson that love sneakers. Mostly buying sneakers. Lol But trying to make him into an active read. I thought this book would intrigued him about reading. Even though, the book wouldn’t be challenging for him that much. He’s 15. It’s the ideal book for a 8 year old for reading level. But it’s a topic that he likes and that important when getting a child/teen to read. As an adult, when I read the title, I wanted to know more. The author definitely is trying to inspire children to read and engage reader in the art of business in a fun way. Starts from the beginning with Phil, and his family and how the idea even start before it was put into a plan.This book is a paper back. Black and white pages. Easy to read and flows well. It’s NOT chapter book. The book has 115 pages including the reference page. From the photos you can see that there are not too many words on each page of the book and there are simply illustration throughout the book.
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Top reviews from the United States

Glo
5.0 out of 5 stars Amazing Story that Captivated Our Kids
Reviewed in the United States on February 20, 2019
Verified Purchase
While we didn’t know what to expect, this story captivated both our 5th grade son and our 8th grade daughter. It resonated with both of them because they know Nike well and the author tells the Nike story in a way that really connects with kids. Our 5th grader zeroed in on some of the anecdotes, which seem real and well-researched. A few are obscure and very cool. He actually understood the real-world business concepts, which the author goes out of her way to make real and accessible. I think he felt like he was reading and fully understand a real business story, which he was. Our 8th grader totally connected with the entire story, including the real life ups and downs of the entrepreneurial adventure. It’s well told. They both had lots of questions about other things that we see everyday, and they’ve wondered aloud about who may have had the “idea” and how it came to be — which is exactly what we hoped for when we bought this book. We’ll be ordering the rest in the series after we finish writing this review. By the way, the illustrations, the “fun facts” and other techniques included here make it all super accessible and really entertaining. We read along for most of it just because it was so fun. You and your kids will love this!
3 people found this helpful
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JT
5.0 out of 5 stars History plus purpose!
Reviewed in the United States on March 5, 2019
Verified Purchase
Reading "From an Idea to....Nike" is a trip down memory lane for anyone who was "there" from the first Nike launch, to memories of begging for your own Nikes, to receiving that first bright orange box, to old schoolyard rumors of there being a "swoosh" in the moon, and to all the notable "Just do it" Nike commercials by favorite star athletes. But "From an Idea to...Nike" is not just a history lesson; Lowey Bundy Sichol actively inspires future generations to create from their own ideas by presenting business terms/processes in a children's book format making business world complexities assessable for young entrepreneurs. Great concept, smartly written, and thoroughly researched.
6 people found this helpful
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AB
5.0 out of 5 stars An inspirational book for kids!
Reviewed in the United States on April 20, 2019
Verified Purchase
This is a great book for kids to learn some basics about how businesses work and be inspired to turn ideas into something big! All kids have some great ideas...this is inspiration for them! My kids had some “ah-ha!” moments with this one.
3 people found this helpful
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LJ
5.0 out of 5 stars cool book for kids!
Reviewed in the United States on February 18, 2019
Verified Purchase
Love what this book has to offer. It gets kids interested with sports and teaches them business along the way. What a great concept! I love this book.
One person found this helpful
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Nora Shea
5.0 out of 5 stars Engaging and Inspiring!!
Reviewed in the United States on August 17, 2019
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My kids love all of the “From an Idea To” books. Such a fun and inspiring way to learn about starting a business. Highly recommend!!!
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David Donaldson
5.0 out of 5 stars My Kid Loves These Books
Reviewed in the United States on February 21, 2019
Verified Purchase
My son blew through the "Who Was" books. I was looking for another series for him along those lines. I bought "From An Idea To Nike" and "From An Idea To Disney". They're fantastic! He's now asking questions about the stock market and wants to invest his birthday money. Great job, author!
2 people found this helpful
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Leah Chang
4.0 out of 5 stars marketing the brand
Reviewed in the United States on September 22, 2019
Vine Customer Review of Free Product( What's this? )
Turning an idea into a physical or virtual product, generating demand, and figuring out distribution? At least part of the answer relates to "How Marketing Made Nike a Global Success." Yes, marketing. Strategies regarding what styles and functions consumers prefer, what media and other advertising outlets they frequent and trust, maybe especially developing unique and distinctive branding that moves and evolves with the times to stay trendy.

Line drawings and easy reader text help an interested elementary school reader (or anyone) follow idea to product events over the seventy-nine years from 1938 (who knew? I didn't) to 2017. You then can double-check your newly acquired Nike knowledge with the 4-page "Timeline of Nike" at the back.

The legendary account of Carolyn Davidson and the Nike swoosh logo is major design school lore. I haven't checked the stats, but I'd guess it's one of the top ten most recognizable logos anywhere at any time. No need to worry, because design school instructors reassured us Carolyn eventually got compensated as she deserved.

This very short, large-print, easy reader book can't be comprehensive, but I'd like more information on how Nike became a global brand, a household buzzword, but there may not have been space or incentive. However, I appreciate the list of top ten endorsement deals, a ten item bibliography plus two pages of chapter-by-chapter (yes, this is a chapter book) notes that include print and digital sources used in writing From an Idea to Nike.

What's next? "From an Idea to Google," so you know I'm staying tuned to this series.
One person found this helpful
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extremely satisfied
5.0 out of 5 stars It taught me a lot of things I didn't know
Reviewed in the United States on February 14, 2019
Verified Purchase
I am in 4th grade and I loved this book. It was cool to learn about a real company.
2 people found this helpful
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