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Victory Secrets of Attila the Hun: 1,500 Years Ago Attila Got the Competitive Edge. Now He Tells You How You Can Get It, Too--His Way Paperback – February 1, 1994

4.7 4.7 out of 5 stars 44 ratings

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This sequel to Leadership Secrets of Attila the Hun goes beyond the first book's focus on individual leadership and applies Attila's wisdom and lessons to the challenges of leadership in organizations. As essential for business managers and leaders as its now classic predecessor.
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Editorial Reviews

From Publishers Weekly

Roberts looks to Attila the Hun and the history of the Roman Empire for business strategies.
Copyright 1994 Reed Business Information, Inc.

Excerpt. © Reprinted by permission. All rights reserved.

PROLOGUE
 
“Enter the Huns”
 
The Huns were improbable cast members of the drama played out in Europe in the late fourth to mid-fifth century. The plot included not only their growing power but also widespread corruption, greed, intrigue, civil war, inept leadership, and (perhaps inevitably) the collapse of the once great Roman Empire.
 
The Hunnic horde comprised Hungarians, Turks, Slavs, Mongols, and Asians who united in the fifth century as a confederacy led by Attila, king of Huns. Attila was probably from an Asiatic tribe that the Chinese called Hiung-nu, which translates as “common slaves.” Regardless of how the Chinese saw the Huns, his Huns saw Attila as a member of the royal clan that had provided them with leaders when, as loosely aligned, nomadic tribes, they had roamed the vast Mongolian plain, slowly migrating west.
 
The Roman Empire included large cities, small villages, and vast estates. Trade was well established. Citizens paid taxes to a central government. In contrast, the Huns lived on their horses, in tents, and in chariots and roamed the plains, surviving off the land. Their trade was limited to horses and slaves taken as prisoners of war. Having no central government, they paid no taxes.
 
The Huns were as noisy in battle as they were fierce. The pounding hooves of their shaggy plains ponies were accompanied by the roars of the Hunnic cavalry as they charged into battle. Yet the threat the Huns posed to the Roman Empire was negligible for a long time.
 
The Huns’ push westward began in the twilight of the fourth century and went largely unnoticed. Around A.D. 375, the Huns took the Ukraine and forced the Goths to flee to the Pannonian basin. The Eastern Roman (Byzantine) emperor allowed the Goths to settle there under terms of a treaty that required them to provide foederati (mercenaries) to supplement the Empire’s ailing imperial army. Later, Huns were to fight side by side with Goths as fellow mercenaries in that army.
 
The Huns continued their westward migration for the next twenty-five to thirty years, arriving at the eastern edge of the Roman Empire early in the 400s.
 
The Asiatic Huns looked different from the Caucasian Europeans. They were short, stout, and swarthy, with high cheekbones and dark hair and eyes. Hardened by nomadic life, many Huns wore clothing made largely from animal skins, which enhanced their ferocious appearance. Virtually all Hunnic males were accomplished hunters, horsemen, and archers. No doubt many of the women were as well. The customs and beliefs of the Huns and the Romans bore little similarity.
 
Neither pagans nor Christians, the Huns revered nature deities and believed in the healing, prophetic, and visionary powers of their shamans. In contrast, a declining number of Romans still worshiped pagan gods, while the majority had converted to Christianity. In the fourth century, Constantine the Great had made Christianity the official religion of the imperial Roman state.
 
The first Huns to enter the Roman Empire were not bellicose. For nearly half a century, the Huns, like other barbarian tribes, provided mercenaries to supplement the dwindling Roman army. In return, the Huns were allowed to reside on the abandoned fringes of the crumbling Roman frontier.
 
During this period—shortly after the death of his father, King Mundzuk—Attila was sent by his uncle, King Rugila, as a child hostage to the court of Honorius, emperor of the Western Roman Empire at Ravenna. (The practice of sending child hostages to live among potential enemies was well established during this period. On the one hand, the children were exchange students. On the other hand, many hostilities were avoided while these child hostages were in an enemy’s custody.) About the same time, a half-German, half-Roman boy named Aëtius was sent as a child hostage to the camp of the Hunnic king, Rugila, in the ancient Roman province of Pannonia (which became Hunland to the Huns). Attila’s experience at the court of Honorius and Aëtius’ experience with the Huns influenced them when as adults they led their respective nations.
 
After Attila’s departure from Ravenna, he traveled among the tribes of Huns for twenty years, persuading fiercely independent chieftains to support his plan for a Great Conquest by a new Hunnic confederacy. By 434, the Huns had gained enormous power. Attila had emerged as their co-ruler with his older brother Bleda. Together the brothers negotiated a treaty with Theodosius II that required the Eastern Roman Empire to pay the Huns a huge tribute of gold in return for peace. Attila is widely believed to have murdered Bleda around 445. Another version of Bleda’s death attributes it to a hunting accident. In any event, Attila became the sole king of Huns.
 
Fighting for the Western Roman Empire, the Huns defeated the Visigoths, the Franks, and the Burgundians. Meanwhile, Aëtius was caught up in a power struggle with two other generals that forced him to flee for his life. He took refuge with the Huns, and King Rugila equipped him with an army of Hunnic warriors. The imposing threat of this horde convinced Placidia, who was regent in the West at the time, to restore Aëtius as magister militium in praesenti. Because of the unusual power afforded the magister militium in praesenti (who was both master of soldiers or supreme military commander and patricius or prime minister in the West), Aëtius was the real ruler of the Western Roman Empire for much of the period between 433 and his death in September 454. For years, he relied on the Huns to supply him with mercenary soldiers.
 
Attila’s vision for the Huns’ future suggested world governance secured by his mighty army, which would be trained according to the Roman model. By the early 440s, the Huns were settling permanent villages and building wooden homes: The king of Huns, known among Germanic tribes as Etzel, established his capital city, Etzelnburg (“the city of Attila”), in Pannonia, probably on the site of the present city of Budapest, Hungary.
 
During the late 440s, Attila concentrated his attacks on the Eastern Roman Empire. His vast army included not only Huns but also Heruli, Scirians, Rugians, Thuringians, Ostrogoths, Gepids, Burgundians, and Ripuarian Franks. In 451, with Attila in command, this horde crossed the Rhine and swept into Gaul to destroy a number of cities. The Great Conquest had begun.
 
Attila now refused to provide any more mercenaries to Aëtius. Alarmed—and fully aware of the threat the Huns posed to Italy—Aëtius convinced his former enemies, the Visigoths, to join forces with him and his largely barbarian troops. They succeeded in chasing the Huns out of Orléans. Then the two great barbarian armies—one commanded by Attila for the Huns, the other commanded by Aëtius for the Western Roman Empire—met on the Catalaunian Plains (near present-day Troyes, France). There they clashed in one of the major battles of the Middle Ages, the Battle of Châlons.
 
The Battle of Châlons was bloody for both sides. Although there is no generally accepted figure for the number of men in either army, it is known that thousands of men and horses were slain. Eventually, Attila retreated, giving Aëtius a de facto victory. The king of Huns then returned to Hunland.
 
Although the West’s victory at the Battle of Châlons was inconclusive, it convinced Attila that his army needed major reconstruction. With characteristic fervor, he dedicated himself to reorganizing his army. By 452, the Huns that invaded Italy were trained, equipped, motivated, and disciplined as never before in their history.
 
Aëtius had fallen out of favor with the emperor and the Senate, possibly for allowing Attila to withdraw at the Battle of Châlons. As a result, they no longer sought his advice on dealing with the Huns as was warranted by his office as supreme military commander and prime minister in the West. In addition, a large portion of Aëtius’ army that fought the Huns in Gaul had been disbanded. Attila’s Italian campaign, therefore, met virtually no opposition from Roman forces, and the Hunnic horde devastated city after city. Their rapid advance was briefly halted at Aquileia, which they razed only after a long siege. Although many Huns were sick and rations were scarce, the horde rode on and destroyed Patavium. The cities of Vicenza, Verona, Brescia, Bergamo, Milan, and Pavia simply opened their gates to the Huns. In return, their citizens suffered fewer atrocities than had those of Aquileia and Patavium, who had stubbornly resisted.
 
Finally, Aëtius decided he could effectively challenge the Huns when they had been worn down by disease, famine, and the unfamiliar heat of the Italian peninsula. Attila and his horde were resting on the banks of the Po at the same time that Aëtius and his Roman soldiers were camped near Mantua, southeast of Milan. The patricius viewed the Huns from a distance and saw many signs that they were weakening at last. Confident that he had little to fear if he opposed the Huns in August, Aëtius rode to tell this good news to the emperor, Valentinian.
 
Valentinian had fled from Ravenna to Rome to escape Attila’s advancing army. There he listened to an altogether different plan to persuade Attila to spare the rest of the Italian peninsula. Several among the emperor’s inner circle of advisors believed Attila might respect men of religion, for he had spared Troyes when Bishop Lupus asked him to. The emperor, therefore, asked the pontiff, Pope Leo, to meet with the king of Huns and to appeal to him for peace on behalf of the Empire.
 
As Aëtius made his way southward to tell the emperor he could soon stop the Huns, he was astonished to see the pope and his retinue pass him. Little did Aëtius know that Leo was on his way to meet Attila near Mantua. Valentinian had not told Aëtius about the papal peace mission to the king of Huns.
 
The pope and the king met in private on the south bank of the Mincio River. Not long afterward, Attila turned his horde north toward Hunland. Rome was spared.
 

Product details

  • Publisher ‏ : ‎ Dell; Reprint edition (February 1, 1994)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 0440505917
  • ISBN-13 ‏ : ‎ 978-0440505914
  • Item Weight ‏ : ‎ 5.8 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.37 x 8 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 44 ratings

About the author

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Wess Roberts
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Wess Roberts is The New York Times and Global bestselling author of Leadership Secrets of Attila the Hun, Straight A’s Never Made Anybody Rich, Victory Secrets of Attila the Hun, Protect Your Achilles Heel, It Takes More Than a Carrot and a Stick, The Best Advice Ever for Leaders, co-author with Bill Ross of Make It So, co-author with Justin Roberts of Machiavelli's Lion and Fox, co-author with Jeremy Roberts of Who Says a Leopard Can't Change Its Spots? and collaborator with Brigadier General John C. “Doc” Bahnsen, Jr. in the penning of American Warrior. His books have been published in 24 languages.

After earning his doctorate in psychology from Utah State University, Wess opted for military service and was selected for an assignment with the US Army Combat Arms Training Board. He served to the rank of major in the US Army. His diverse career also includes senior management positions at American Express Company, Fireman’s Fund Insurance Company, Northrop Services Company, and Courseware, Incorporated. He is also a former board member of the Health Plan of the Redwoods.

As an adjunct professor at Nova Southeastern University, Southern Utah University, and Utah State University, Wess instructed both graduate and undergraduate courses in business, education, and psychology. A former member of the Business School Dean’s Advisory Boards at the University of Utah, Utah State University, and Westminster College, he served on the President’s Advisory Board at Nova Southeastern University. Wess is the author of forty-five professional papers on human behavior, and the executive producer of six award-winning motivation and training films.

As an author, Wess has been a guest on over 400 radio and television programs including Oprah, CBS This Morning, CNN, and CNBC. In addition, articles about him and his books have appeared in every major news and business publication including Newsweek, Time, Across the Board, Vanity Fair, Barron’s, Fortune, Forbes, and Success Magazine as well as in every major newspaper including The New York Times, The Chicago Tribune, Investor’s Business Daily, The Houston Chronicle, The Atlanta Constitution, The Detroit Free Press, The Los Angeles Times, USA Today, and The San Francisco Chronicle. His management classic, Leadership Secrets of Attila the Hun, served as the basis for the A&E Biography on Attila.

As a speaker, he has addressed corporate, government, medical, military, trade association, and university audiences throughout the United States, Asia, and Europe.

Among other distinctions, Wess is a member of the US Army Field Artillery and Missile School Officer Candidate School Hall of Fame; the recipient of the US Army Field Artillery Association’s Honorable Order of Saint Barbara, the US Department of Treasury’s Patriotic Service Award, and a Professional Achievement Award from Utah State University’s College of Business and Alumni Association.

Wess makes his home in Utah.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
44 global ratings

Top reviews from the United States

Reviewed in the United States on January 25, 2017
I am a voracious reader and my interests are wide and varied. I recently purchased this 136 softcover book (Victory secrets of Attila the Hun by Wess Roberts Ph.D.) on Amazon for a bargain price. This is the second book by this author and may be considered a sequel to his first best seller, Leadership secrets of Attila the Hun. This book, Victory secrets” follows the same format and organization as the first Attila book. It also gives a short introduction about Attila the Hun.

There are eighteen chapters in this volume and include the following material: The beginning preface and prologue section provides some basic information on the purposes of this book. Chapters include: Let the Romans do it, one tribe, one mind, managing the tribe’s cache, warriors become targets, reality: practical dreaming, a position of strength, doing battle, falling on your own sword, the test of character, favoritism, blame, trust, easy wins, headaches, getting close enough, quality, deception n and chieftainship. There is also an epilogue section and a selected bibliography at the end of the book.

The information in this book is valuable for anyone seeking principles of leadership and victory in business and in life. I liked this book even more than the first book by this author on Attila the Hun leadership principles.

Rating: 5 Stars. Joseph J. Truncale (Author: Tactical principles of the most effective combative systems).
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Reviewed in the United States on January 5, 2021
As with leadership secrets of a tell of the hun, Wess Has taking the historical figure of Attila the Hun, Dressed him up And brought his teachings to the 21st century. This is a refreshing read and it's insights or invaluable. I highly recommend this book.
Reviewed in the United States on January 28, 2010
This is a great read. I was first turned onto this author when I picked up "Make it so", another book on leadership principles. The author is very good at presenting concepts through the use of historic prose. If you deal with underlings on a daily basis... Buy it. If you just deal with people on a daily basis, buy it! Oh... And pick up Make it so by this guy... It is awesome!!!
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Reviewed in the United States on July 10, 2013
This book resides on my desk at work, my desk at home, and at the ranch. I review the advice of Mr. Roberts (Atilla) daily. I have probably given away 20 copies of this book. This is one of the best books on managerial skills that I have ever read. You do not see this in your college Management 401 class. This addresses the everyday happenings in business. You must understand how the people in your employ think about you and others. Insight in how they think is invaluable to operating a successful business. This is the type of book that demands at least a monthly review. My thanks to the author and of course Atilla.
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Reviewed in the United States on January 2, 2019
as described and delivered on time
Reviewed in the United States on June 15, 2014
Read the first one years ago, this one just added to it Will give to my son now me just graduated
Reviewed in the United States on August 13, 2014
I LOVE THIS HISTORICAL READING AND HOW MANY LEADERS AFTER ATTILA HAVE FOLLOWED HIS LEADERSHIP STYLE.
Reviewed in the United States on July 20, 2015
Exactly as described, very pleased with the product.

Top reviews from other countries

Khan
5.0 out of 5 stars Worth every dollar
Reviewed in Canada on April 9, 2020
Great advices that will never grow old.
BELA MOLNAR
5.0 out of 5 stars Attila
Reviewed in Canada on August 16, 2019
Excellent/